This is my 2015 entry for the RSA competition brief 'The healthy diet'.
The brief asked people to design a way to make eating healthy more approachable and interesting for young people.
I thought my solution should engage with young people actively. That is why I designed a competition called CIY; standing for Cook It Yourself. I believe the best way to motivate them to eat healthy is to learn about ingredients and how to cook them while having fun.

Inspired by the aesthetics of the DIY culture I created a logo and pattern to place in the CIY package that every participant would get.

You may also like

Back to Top